Hong Kong lens maker SLR Magic has announced the HyperPrime CINE 50mm T0.95 lens for the Leica M mount. The lens, which can be easily adapted for Micro Four Thirds or Sony NEX cameras, is designed for low light and shallow depth-of-field videography and available-light photography. The lens features 12 elements in 7 groups and, the company says, is optimized to be shot with the aperture wide open. The lens won’t be available until September 2012.

Hong Kong, China (January 1, 2012)  – SLR Magic opens up the M mount lens lineup with the new SLR Magic HyperPrime CINE 50mm T0.95 ultra fast normal focal length lens. The world’s fastest interchangeable camera lens with an image circle beyond full frame coverage in its focal length, the SLR Magic HyperPrime CINE 50mm T0.95 concept lens will be publicly available for experience testing in September 2012 at Photokina in Cologne, Germany.

The field of view of this new HyperPrime Lens corresponds to a 50mm lens in 35mm format. It is optimized to be shot wide open. This ultra fast normal focal length prime lens opens up many new creative composition opportunities, particularly in the fields of available light, in portrait, and street cinematography. Built with modern non aspherical lens technology, the lens excels at defocusing busy backgrounds at T0.95. A minimum focus distance of 0.70m allows for artistic bokeh effect. A fast maximum aperture of T0.95 makes the SLR Magic HyperPrime CINE 50mm T0.95 ideal for available-light photography.

Our highest priority in the development of all HyperPrime lenses is to fulfill the demands of professional cinematographers and photographers. The design and build of the SLR Magic HyperPrime CINE 50mm T0.95 is solid and reliable.

The SLR Magic HyperPrime CINE 50mm T0.95, a concept lens, will be available from authorized SLR Magic dealers by the end of September 2012.