Aardman Animations and DDB London created a cracking campaign for the opening of Harvey Nichols Bristol in the city’s new shopping centre, Cabot Circus. The campaign won Best Press and Best Poster at this year’s awards taking home two pencils – the benchmark of creative excellence for professionals and students in advertising and design.
Aardman’s Head of Commercials Heather Wright was there to pick up the award with DDB London’s Head of Art, Grant Parker. “The strength of this idea is in the pairing of two great British institutions beautifully executed in a charming and quirky way. I happen to know also, that Wallace & Gromit thoroughly enjoyed their foray into the world of high fashion“, says Wright.
Harvey Nichols revamped the wardrobe of Bristol’s most famous exports, Wallace giving up his beloved green tank top for a Dolce & Gabbana shirt and an Alexander McQueen cashmere jacket, whilst Gromit donned a Paul Smith silk scarf and Ray Ban wayfarer sunglasses.
Jeremy Craigen. Executive Creative Director, DDB UK says “I’m consistently proud of our work for Harvey Nichols and the level of creativity we maintain. Wallace and Gromit is one of our strongest campaigns in recent years and I’m delighted that it has been rewarded at the 2009 D&AD Awards.”