Citing ‘fluctuating foreign exchange rates’, Adobe has notified Creative Cloud subscribers in the UK and Sweden that they can expect to see their fees increase soon. The price hikes will take effect starting March 6 for month-to-month subscribers; members who have paid for a full year will see a price increase when they renew their plans.
Prices vary by plan, but users are reporting around a £10 per month increase. Emails sent to affected members pointed to a page on Adobe’s support site with an explanation:
‘Currency exchange rates have fluctuated significantly over the last few years. Like many US-based global companies, Adobe is making pricing adjustments in a number of countries to offset fluctuations in foreign exchange rate. Starting on March 6, 2017, the price of Adobe products in the United Kingdom and Sweden will be increased. Existing customers will receive information about their subscription pricing directly from Adobe.’
This is called jumping on the price increase bandwagon…Sony, Sigma have all increased their pricing by 10-15% this year and now Adobe, who don’t have any more work as its cloud based, but the end users get stung again…appalling !