When Sony’s Chief Executive Kazuo Hirai stepped up to show the TV’s stunning images at the end of his presentation during the Consumer Electronics Show, Mr. Hirai got a nice Windows error message from Microsoft. “4K is not the future. It’s now and Sony is leading the way,” said Mr. Hirai before the error message appeared.

It seems to me when the pressure is on to get it right the last software on earth you rely on is Windows or any computer…what you do is playback 4K pictures from a known source like an AJA Quad Pro. The Sony OLED TV was a 56″ prototype.