Pro video blog…Produced by Philip Johnston DoP/Editor

Having recently attended the Sony F3 launch in London we were treated to an exclusive viewing of a “CONCEPT” NXCAM Super 35mm camcorder which had all the design features of a “NORI BRICK” with a lens stuck on the front.

SONY Please, Please, Please do not continue down this route we already have one “BRIC CAM” from Panasonic affectionately known by one DP as “An ugly duckling with swan like pictures” yes the AF101 has been given the usual square box treatment something we have become used to with Panasonic.

We have 8 months or so before we see the new NX35CAM as I am christening it so lets not get tied down with “let’s make it as small as possible” like a DSLR. NO ! thats not what cameramen want…a top heavy camera on the end of a square box.

I have decided to give the boy’s in Japan a wee hand with the NX35CAM design so I have taken the features from the NXCAM and the F3 and done a splendid  Photoshop job by combining the features of both.

Make it bigger a few DPs I have spoken to have remarked that the F3 would have been better as a shoulder mount design then we could have had viewfinder choices, XLRs on the back and a body that would have coped better with heavier prime PL lenses but then again they did not care to come and ask my opinion.


Having been working in the video business since 1988 I have amassed a great amount of knowledge of both the kit and production values over the last 30 years.

4 thoughts on “Talking about camcorder designs

  1. Hi Philip.

    This is just what we want. Isn’t it? I would buy your S35EX version IMMEDIATELY!

    It’s just Sony deliberatley not putting ALL the features we want into ONE camera, just so we buy more. It’s a shame, but I think that’s how the business works.

    I bet in a year’s time, a new version of the F3 will come out with a proper vf. Just like they did with the EX1 and EX3. Then, everyone who has bought an F3 will buy the new version as well.

    I’m going to wait a while, that’s for sure.

  2. I just do not want to see a BOX with a heavy lens sticking out of it and take it from me you can get some big heavy prime lenses !

  3. Very true Chris, Apple use a Scotsman for their designs so why not Sony. Sometimes our friends in Japan get carried away with aesthetics and size forgetting who the product is actually aimed at. 95% of DPs would always prefer a larger camera with a decent viewfinder than a semi hand held with a non usable viewfinder.

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