The Sony Trio “Too many cameras, not enough output”
For long enough Sony had one XDCAM camcorder the PMW-500 that produced the magical 50Mbps full broadcast spec HD but have been loosing a ton of Yen to Canon.
Canon produced the XF300/305 broadcast spec, 50Mbps, three 1/3″ chip HD handheld camcorder which has taken broadcasters, hire facilities and production houses by storm. Here is a full HD spec camcorder for a 1/3 of the price of a PMW-500. The one thing that lets the XF300/305 down is the 1/3″ chipset, it’s noisy in low light compared to a Sony EX3 (1/2″ chipset).
Sony in my opinion are three camcorders too late, it’s unprecedented for a video camera manufacturer to produce 3 similar spec cameras, let alone 3 cameras in four months.
It all started with the PMW-100 which was an MC50 single chip in a bigger body and the ability to record at 50Mbps, the chip size alone put a lot of people off this camera.
Then we were presented with the same body but different lens and chipset, the PMW-200, the 14x constant aperture lens along with the 3 chip 1/2″ Exmor chipset started to get a few of us excited. Having 50Mbps was also a major bonus but about 18 months too late to compete with XF305 sales !
At IBC 2012 Sony are also displaying the PMW-150 with three 1/3″ chipset and a 20x variable aperture lens also sporting the all important 50Mbps recording onto SxS or XQD.
My point is why are we getting 3 very similar 50 Mbps camcorders all within four months of each other when two cameras would suffice.
Who sat down in Sony Japan and made that decision ? ” Three new XDCAM camcorders in 4 months all running at 50Mbps” is this the reason why the NEX-FS700 is difficult to source because the production line is trying to manufacture far too many camcorders !
We love our cameras but we also hate disappointment, there are a lot of very disappointed resellers, end users looking for FS700s, please tell me that the PMW-100 is not interfering with the making of the FS700 !
Just in case you need some guidance we would prefer more FS700’s followed by PMW-200’s both big sellers, then NEX-EA50’s will sell well, followed by the PMW-150.
Personally the camera that I am looking forward to is the PMW-200, finally a no nonsense well spec update to the XDCAM family, having seen some early footage it looks to be a winner for Sony, it’s just a pity it took so long to produce giving Canon the lion share of sales.