Has the DSLR video bubble finally burst ?
Four new DSLRs two Canon and two Nikon all have better video capabilities…full size sensors, headphone outputs, better moire prevention, full signal HDMI output, 24 and 25p recording.
The cheapest of the 4 new DSLRs is the Nikon D800 at £2,399 (WEX) with the Canon 5D Mk111 at £2,999 (WEX). The Canon 5D Mk111 is good but at £1,341 dearer than the previous camera I can’t help thinking that someone in Canon marketing has lost the plot.
Now that the equilibrium has been restored with four large sensor video cameras professionals are turning away from the DSLR in favour of the Canon C300, Sony F3, Sony FS100 and the Panasonic AF101.
This leaves the DSLR video market to those who prefer that approach like photographers who’s market is photography with a smattering of video now and again.
Students can be rightfully aggrieved by Canon’s price hike as the 5D Mk111 is not £1,341 better than the 5D Mk11…personally after all the money Canon have made off the back of the 5D Mk11 and extra glass sales they have a cheek to charge ardent followers an extra £1.3K to keep up with the Joneses.
They would be better taking a chip off the Apple marketing block by updating the feature set and charging the same as last years model !
I have no doubt there will be Canon champions showing off the new video features and self professing gurus teaching you all about the new workflows but it’s no longer the choice of the majority of professionals and thats where the line gets drawn.
Take Canon’s own C300 the most sought after Super 35mm camera in the UK in fact I got a phone call last Friday asking me if I would hire mine for a music video as the “London” DP had requested the C300 but Progressive in Glasgow had a long term hire on their C300. I was only willing to “hire” out my C300 if I were there to look after it but the producer sourced a C300 from another hire company therefore solving my problem.
Just as an aside my C300 is not for hire, it’s my baby and comes with me operating it.
I think the bubble has burst big time, this marketplace has moved on and with a hard hitting recession sales of the new DSLRs are not going to be as easy with phase two, phase one was a roller-coaster, a learning curve, the new kid on the video block…that has all gone and so has the enthusiasm to spend £3,000 on a DSLR that on paper has not got £1,341 better features than the last camera.