Once again we see major clients like Bentley agreeing to have an add campaign shot with a camera not fit for purpose. A lot of frigging has gone on behind the scenes to make this happen hence the black and white “look” but in my opinion web hits versus stunning 4K footage shot on the likes of a Sony F55…no comparison.
When your business is built around top quality engineering why compromise your product using a £600 smartphone camera.
Bentley “The film highlights the fusion of luxury, performance and technology within the Bentley Mulsanne and reveals the manner in which Intelligent Details was filmed, assembled and edited using the in-car connectivity and entertainment platform.”…iPad with keyboard.
I don’t get the point, if your customer base are people at the top of their professions why do you need to produce a viral video to get to the masses…when 99.9% can’t afford your product ?