SOCHI, RUSSIA—Panasonic will record the opening ceremony of the Sochi Winter Olympics in 4K with the cooperation of the International Olympic Committee and Olympic Broadcasting Services. The footage will be used as the company’s own video production materials.

Panasonic has also delivered AV equipment to the 22nd Olympic Winter Games, which take place Feb. 7-23.

The company has supplied equipment to the competition venues and the Olympic-related facilities in various product areas, including LED large screen displays, audio systems, broadcasting equipment, projectors, Viera TVs and HD visual communication equipment. Additionally, Panasonic says it has supplied more security cameras to the than for any past Games, and the supply of LED screen displays is the ‘largest ever by area’ in the history of the Winter Olympics.

Panasonic will also cooperate with the IOC, Sochi Olympic Organizing Committee and OBS, to provide support during the competition.

HDW : Looks like Panasonic have finally developed a 4K camera of some description as seen above but its also very unusual for a camera manufacturer to announce the use of equipment it hasn’t even launched yet. The modular vari-cam seen above has been a concept by Panasonic as far back as IBC 2013 with very little to show other than mock ups.

There is far more interest in Panasonic’s 4K GH4’s appearance which has nothing to do with the broadcast section, once again far to much of a gap between the very successful AF101 (2011) and today with the imminent delivery of the new PX270 micro P2 Full HD camcorder.

Panasonic should have come out of the starting blocks with the success of the AF101 in 2011 and kept running…The right camera at the right price at the right time.