Canon has more on the way from its newly launched EOS Movies lineup than just the C300, as shown by this new prototype DSLR. Promised to be “ideally suited for cinematographic and other digital high-resolution production applications” this camera packs a 35mm full frame image sensor capable of shooting Motion-JPEG encoded 4K video at 24fps. The press pics show it fitted with both EF 50 and new Cine 24 (as shown above) lenses, as Canon looks to blend the success of the 5D MK II with RED-rivaling video capabilities. The director of House shot an episode on that camera already and called it the future, which appears to be arriving sooner rather than later. Don’t expect to hear anything about a name, price, or release date any time soon.

The camera was shown on this slide during the Canon event and caused a stir so much so Canon had to admit it’s existence.