AVC Ultra, the collective name given to Panasonic’s group of professional AVC based codecs, represents a single workflow destination for professional users working at many levels in the production cycle. As a unified, seamless group of codecs based on the H.264 standard, AVC Ultra offers enhanced flexibility for both high-end and mainstream production through its support for a wide range of data-rates from low to high quality.
The AVC Intra 100 and 50 is enhancing  up to 1080p by maintaining  existing workflows and infrastructure. Ideal for where quality consciousness sits alongside the need for a flexible, cost-efficient house format.
Intra capability is expanding up to 4:4:4, 12 bit, Master quality with a range of up to 4K resolution. The advantage is  visually lossless, file based mastering means flexibility and sustainability, and far smaller file size than with currently available technologies.
In this IBC, we announce extending  to the cost conscious segment where  speed and flexibility are required  with AVC Long Gop which is twice efficiency of current MPEG2-GOP.
AVCUltra  is covering a full range of industry applications while also delivering an improved workflow experience  ranging from 400M at one end to 800K at the other. This makes AVC Ultra a good choice for professional applications including filming in 3D.  AVC Ultra  is an entirely unified codec family  based on H.264. The AVC Ultra family also includes an AVCProxy codec designed specifically for quick breaking news applications and fast off-line editing.

The latest enhancements to the codec line-up mean that the AVC Ultra family can ensure consistent results for a full range of industry applications while also delivering an improved workflow experience. The AVC Ultra family also includes an AVC Proxy codec designed specifically for quick breaking news applications and fast off-line editing.