Pro video blog…Produced by Philip Johnston DoP/Editor

This according to Dan Chung is China’s alternative to the RED camera, personally I don’t think Jim and the boys at RED are going to loose any sleep over this “alternative”.

BreadCam might be a better name for it as it looks like my grannies old bread bin with a lens stuck on the front, cameras need to aesthetically pleasing not something that looks cobbled together in grampas workshop.

It actually looks more like an old 60s cine camera made specifically for Desperate Dan, I do realise this is a prototype but I also think companies like this one in China should keep their early designs under wrap till they are happy with the “look”.


I think this is an attempt at ARRI rather than RED but who cares unless we see a radical re-design I think this may never see the light of day again.

If you would like to read more exiting details on this camera then click here :


Having been working in the video business since 1988 I have amassed a great amount of knowledge of both the kit and production values over the last 30 years.

4 thoughts on “China’s alternative to RED or Alexa…$8000 or less

  1. I wouldn’t dismiss this camera just yet. For cinematic applications, its shape, bulk and lack of aesthetics is not a problem if it records great pictures. The case looks rugged and I really like the idea of all those mount points for accessories.

  2. Agreed, I’m not sure why the aesthetics of the camera matter at all as long as the image it shoots is good. It’s not like the RED cameras are amazing lookers either, and the Alexa looks like the offspring of a robot that mated with a toaster.

    And you sort of left out the most significant feature of the camera: they’re planning to sell it for around $8,000. At that price point, if it shoots similar images to RED or Arri, who’s going to give a crap what it looks like?

  3. Ok, I’m quite super septic,
    So many great announcement from China, but so few achievement so far.
    8,000 USD with 2K raw shooting?! and no one know about it? no one tested?
    On the official website, ( the sample are “coming soon”
    even them, they never shoot anything?! Come one….

  4. So when the bitching is over, when are we going to get a proper review of this camera?

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