Pro video blog…Produced by Philip Johnston DoP/Editor


Canon boast they spoke to 5000 photographers when designing this camera well they never spoke to me nor Philip Bloom as we would have told them to upgrade the sound capabilities and a must would have been a swivel LCD viewfinder. I have been using the 5D Mk11 for an introduction to a video and take it from me the static viewfinder is definitely a big minus point when using a 35mm camera for video work. APS-C is also a downer considering it’s suppose to be the wee brother to the 5D Mk11. This means a 50mm lens becoming an 80mm lens with a 1.6x conversion. Unlike my counterpart Mr Bloom I think this is a backwards step for Canon users.

We all used to own 35mm cameras and a 50mm lens was always 50mm…since some idiot engineer in Japan decided to use smaller chipsets giving us a 1.6x conversion the world of 35mm photography has changed and not for the better. If you use a 50mm lens on an APS camera it’s 80mm and if you use an APS lens on a full frame camera you loose picture area…it’s a joke.

Nikon bring out the D3 full frame then bring out the D700 wee brother FULL FRAME…. why oh why do Canon insist on on getting it wrong. Canon don’t want to hurt sales of the “PRO” full frame cameras so why call it a 7D or are we going to get the 5D Mk111. Funny but in my maths class in school less than a handful of students enjoyed conversions and percentages yet if you are unfortunate enough to own an APS camera you are forced to calculate 1.6x what ever Canon L lens you buy…eg 24-105mm = 38-168mm. There is only ONE plus side to this camera for video users using the 1.6x conversion and that is a 200mm lens becomes a 320mm focal length, great for wildlife.







  • 18MP APS-C CMOS sensor
  • 8fps shooting
  • ISO range up to 12800
  • 100% Viewfinder
  • 19 cross-type AF points
  • iFCL metering system
  • Dual “DIGIC 4”
  • Full HD movie
  • Integrated Speedlite Transmitter
  • 3” Clear View II LCD
  • Magnesium alloy body with environmental protection

Designed by you, built by Canon

18 Megapixel APS-C CMOS sensor
The EOS 7D offers superb resolution thanks to its 18MP CMOS sensor. Offering the photographer the choice of flexibility and creativity.

8 frames per second
Shoot 18MP 14-bit images at 8 fps as standard, in a burst of up to 126 large JPEGs; photographers can capture both detail and action.

High ISO
For handheld shooting in low light, the EOS 7D offers ISO speeds of up to 6400. Expandable to ISO 12800, for low light scenes where using flash is undesirable.

100% Viewfinder coverage
The 100% coverage viewfinder with 1.0x magnification provides the most complete and natural view of your subject. The Intelligent viewfinder offers shooting information never before seen in an EOS, including the Dual Axis Electronic Level to ensure perfect horizons.

19-point cross-type AF system
A newly designed AF sensor with Zone and Spot AF modes gives the photographer new ways to select AF points. All points are cross type with the centre point offering both f/2.8 and f/5.6 sensors.

iFCL metering system
A new 63-zone dual layer metering sensor analyses Focus, Colour and Luminance information, providing accurate and consistent metering.

Canon’s Dual “DIGIC 4” provides the EOS 7D with the power to deliver outstanding colour reproduction from its high resolution CMOS sensor. DIGIC 4 also delivers 14 bit processing, excellent noise reduction, long battery life, Face Detection AF and Full HD movie recording.

Full HD movie recording
Complementing outstanding still imaging capabilities with Full HD 1080 video recording including selectable frame rates and full manual control.

Integrated Speedlite Transmitter
EOS 7D includes the ability to control multiple Speedlites without an ST-E2 or 580EX II, and includes a built-in 15mm wide angle flash. Expand your flash photography.

3.0” Clear View II LCD
The 3.0” Clear View II LCD features 920,000 dot resolution, a wide viewing angle and new solid structure for improved image viewing in bright conditions. Live View displays real-time images on the LCD, offering three auto focus modes.

Magnesium alloy body with environmental protection
The magnesium alloy body offers weather sealing equivalent to the acclaimed EOS-1N, EOS Integrated Cleaning System and 150,000 release shutter durability. The EOS 7D has been designed from the ground up to be used by the most demanding photographers.



Having been working in the video business since 1988 I have amassed a great amount of knowledge of both the kit and production values over the last 30 years.

15 thoughts on “Canon 7D with APS sensor “A glorified domestic camera”

  1. I totally agree with….WHY oh why did they not put a full frame sensor in this cam….it actually very upsetting to me that they didnt do this…

    On a strategic note, this isnt even a good move for Canon, I will probably never come close to being interested in buying the 7D. I have (3) 5D MK-II’s and would GLADLY pay up to $1000 MORE on each to have them update the firmware to make it shoot 24p. For one, if they did that, it woudnt cost them anything…for example, they could post a link where you could enter your serial number, pay 1k and download the new firmware for 24p…instead they decide to pour tons of money in development costs for a new camera and then have to physically make that camera (more costs) and then market it and sell it to distributors (more and more costs) when they could make a simple $1000 24p firmware upgrade for the Mark II. AND on top of that they decide that a cropped sensor is the wave of the future (which its not)

    Canon was incredibly revolutionary with the 5D and now they take a HUGE step back. There HDSLR lines are now going to now get taken over by companies like RED with Scarlet and Ikonoskop with the dII.

  2. The boat will be missed…Canon Pro Video have a golden opportunity to bring out a solid state camcorder that takes 35mm Canon lenses and have the same qualities as the 5D Mk11, shallow DOF, XLR sound etc. The 7D is far too dear for what it offers and the APS sensor is a joke, need I say more.

  3. Let’s just wait and see what kind of video it shoot until we make our judgments. I’m still holding out for Nikon to do something.

  4. Aye, so the APS-C is disappointing, but credit where credit’s due the new autofocus and metering systems sounds quite excting. It’s about damn time they built in TTL control for remote flashes, and damn: that viewfinder sounds pretty nice too….

    The rumor mill has it that there’ll be a firmware update for the 5D to shoot 24fps. Would be nice, but I’m not holding my breath.

  5. What annoys me is Canon are putting all their energy into the 7D and beyond the film look boys like Philip Bloom there is no direct market for this camera. It’s too dear for the amateur and very few pros will touch it because of the APS-C so who is this camera for ?

  6. It seems Canon MK2 has hardware issues as the chip can not be “hacked” into any other fps mode for physical reasons.

    But I do agree with HD Warrior. Canon is holding back to launch a killer camera. They have many production lines to make ROI before that.

  7. I personally dont like the 1.6x chip, and I do believe this chip should have been done away with on a camera like the 7D. They need to use the larger 1.3 chip on such a camera.

    However on defense of the small chip, it does allow for a much fasted shutter rate, now at 8 fps, this would not have been possible on an inexpensive full frame camera. Example is the very slow 5D, that is totally useless for any speed type images.

    As for a swivel LCD, as a pro I’m not sure I would want and additional moving part to get damaged on a camera, or to take up more space. It may defeat the purpose of using a smaller lighter camera.

  8. One other note, the small chip allows for extended DOF not easily possible with a full fame camera. It is extremely beneficial in too many cases.

  9. Enzo, as a photographic camera the 7D will for most be a great camera, pity about the price.
    A swivel viewfinder would have been an asset as much in photography as in video. Try getting low angle shots of dogs and children with the D7 it’s guess work. I also have a Lumix G1 and the swivel viewfinder is perfect for low angle photography and holding up in the air in a press scrum.
    The smaller chip may give you a better DOF but it’s a large price to pay for screwing up your 50mm f1.2 L lens unless you wish to use it for portrait work (80mm) on the 7D.

  10. I have to agree with you about the swivel viewfinder, It does make a big difference, I have one on my 7070, and it is probably the best thing about the camera, as a matter of fact I use this camera for only video, because of that.

    My concern with a swivel viewfinder on a 35, would be having it broken off, as I tend to destroy at least one camera body per year, (no I dont have stock in camera companies) so the less moving parts the better 🙂

    One other issue I have is things that do many thing tend not to do anything well, I tend to be very specific as to the tools I use for a given assignment, I just dont get it why a still camera needs to become a wannabe motion picture camera, is it not better and more logical to build a designed unit with the features that a motion picture professional need, as you posted out sound, or other features?

    A case in point, I told Olympus at the PDN show many years ago before the Rebel was introduced that they should make a small digital camera, based on the OM1 body, Olympus if you are not aware of this is was the best small camera maker with outstanding lenses, in fact they are an optical company.

    Only totally blind and deft people working for such a prestigious established company could have possible allowed Canon to trump them with something like a Rebel, It is totally unbelievable as to how many bad decisions they made (and possibly still are).

    The just didn’t get it, they did not pay attention to professionals or people with on hands on experience. Instead they focussed on cameras like the 7070, loaded with so much junk that they are unusable and useless, do to the complex disorienting navigation.

    So the point I’m trying to make is:
    Trying to do too much of anything = nothing done well

  11. You guys are kidding, right?

    The sensor is the same size as 35mm movie film, is that too small for you?

    Record sound externally, get an external monitor.

    And hey if you really don’t like the 7D DON”T BUY IT.

  12. 35mm movie film is fine for producing movies but most professional photographers prefer Full Frame sensors. The 7D is firstly a photographic tool and as an afterthought a film like camera. You obviously don’t make a lot of movies or you would appreciate the need for a swivel viewfinder. How much sound syncing have you done in your time.

  13. Rocket Boy
    Yes, you are correct the 35 mm film cameras (half frame) are approximately the same size as APS-C sensor. The point that HD Warrior is making is that technology is changing, things are becoming more sophisticated, It will not be long before we look at a Panavision film and say something like, wow that was really not that good. And it cost how much?????? You need to look at the future 10 years from now.

    The APS was developed for one reason and one reason only: because to make a full size sensor was too expensive. This APS sensor today should only be used for supper high performance fast and light cameras, or for amateur equipment.

    As for I’m not sure I agree that “35 mm movie film is fine for producing movies” maybe now but with only the new chips, and with newly developed cine lenses, film no longer can compete, and the existing very expensive lenses are not designed for chips, they just dont hold up to the new technology, anybody with half a brain knows this.

  14. Another big problem is that they’ve crammed far too many pixels into the APS sensor.

  15. Always remember APS was a bastardisation because Canon etc. could not make good enough Full Frame sensors back then…so the answer was to make a smaller sensor to meet their stringent quality control standards at that time.

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