NAB 2012…The story so far…Sony
So far we have only had Sony’s declaration, three cameras from the FS700 at 4K to the PMW-100 50MBps and the HXR-NX30. I will start with the weekest in my opinion the NX-30.
Sony seem to have this passion for building small cameras and an even stranger fettish for developing semi pro cameras from their domestic line up, the NX-30 comes with a projector built in. I may be wrong but do we really need a tiny projector on a semi pro video camera ?
The PMW-100 is far more interesting with its 4:2:2, 50Mbps, SxS…although for those of us who are cash strapped there is an alternative XQD card which is about £170 on the web, though it still does not compare to £70 for a 32G CF card that the Canon cameras use and CF cards are more accessible worldwide.
The big announcement is the NEX-FS700 with some very interesting new features not to mention the upgradable 4K output to a dedicated Sony 4K recorder.
The 10x Full HD slow motion will be a very useful feature and the camera finally sports an HD-SDI socket. We also see the addition of 3 sets of ND making this camera finally fit for purpose and the new handle design is also very welcome.
Once again Japan drives the “need” for 4K yet there is a very limited amount of 4K production houses in the UK let alone monitors to view 4K onto. It’s become obvious to all of us in the video line that 3D has not taken off so the boys in Japan are now driving 4K as the next big, must have format.
Will 4K be enough to persuade you to part with the best part of £6,634 not to mention the possibility of a paid 4K FW upgrade then a dedicated 4K recorder and media ?
Remember 4K is fine if the 4K picture is truly stunning but some of the tech boys I have been speaking to are worried that Sony are asking far too much from the Super 35mm sensor and noise may be an issue, especially at lower light levels. Sony do not tend to disappoint when it comes to video pictures so I am confident that the picture will be stunning…my man at NAB will tell me next week.