Panasonic to launch the AF101 at IBC 2010

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With a presence at the IBC Production Village as well as its stand, both in Hall 11, Panasonic will use IBC to mark the global launch of the AG-AF101 4/3” HD camcorder, the first professional micro 4/3-inch video camcorder optimised for high-definition video recording. Users will be able to see how the professional camcorder shoots cinema-like footage with shallow depth of field while the AG-HMC81, a professional HD shoulder mounted 3-megapixel camcorder and new addition to Panasonic’s AVCCAM line-up offering both HD and SD recording on DV also makes its European debut at IBC. Thirdly, visitors will also be able to take a closer look at the AG-3DA1 fully integrated HD 3D camcorder which is available from August at a Recommended Retail Price of Euro 18,700.

These three camcorders, originally announced at NAB in April 2010, will be used to demonstrate the flexibility of Panasonic’s capture solutions across an IT workflow in both 3D and HD. In this way, Panasonic will focus on how its technology can help industry professionals to take advantage of the broadcast IT revolution, maximising the cost-effectiveness of production while retaining high levels of broadcast quality.

Commenting on Panasonic’s broadcast production demonstrations, Jerome Berrard, Director Panasonic AVSE (AV Systems Europe) said: “We are bringing a lot to this year’s show and in doing so we are looking to open up the possibilities of 3D content production, HD recording and file-based workflow to even more broadcast professionals around the world. Our products are all designed with the end-user in mind meaning that they help to remove many of the traditional barriers in broadcasting. Creating 3D and HD content has never been easier, while our IT based P2 workflow technology provides the cost benefits, ease-of-use and scalability that the industry needs to address future production requirements.”

As well as showcasing its latest products Panasonic will run a series of 3D workshops throughout the show. Visitors can get hands-on experience with its 3D solution, from capture through to post-production, to learn what makes a great 3D production and run any questions past Panasonic engineers directly.

Panasonic will also be using IBC 2011 to demonstrate its latest pro AV displays; the product line-up will include the new 152” large format professional display panel (PDP), the world’s largest full HD plasma screen and models from its VX large format 3D series, due to launch later in the year. The 85” and 103” full HD 3D plasmas with frame sequential technology demonstrate Panasonic’s latest advances in plasma technology which allows accurate, high quality reproduction of 3D video sources on screen. This creates the immersive experience demanded by the key markets for this range – museums, home cinema and visualisation.

David Martin, general marketing manager, Professional Visual Displays Europe (PVDE) said: “IBC provides the perfect opportunity for us to demonstrate our plasma capabilities to the industry. We are known for developing reliable, high-impact large format displays that meet a diverse range of market needs and our strong digital signage presence at the show this year will help to reinforce our position as a clear market leader.”

For more information, please visit Panasonic at IBC at Stand #11.E60

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