Rick “Lets jump back in history. It was 2004 and I bought a Blackmagic Decklink Extreme card and installed this inside of a G4 Mac. This served me well, enabling computer to connect to professional high-end decks and letting me work with many formats which, otherwise, would have been totally out of reach without paying expensive rates at a facility house. The card costs me a few hundred pounds, from memory less than £500. Over a six month period I earn’t good money from that card and computer and then sold the whole set-up for more than I paid. Because of the philosophy of Blackmagic to provide high-end solutions at affordable prices, this enabled me to step up in the quality stakes and work at levels which I couldnt easily do otherwise.”
“The fact that it is now possible to buy a Blackmagic Cinema Camera EF or MFT for $2000 USD or just over £1300 in the UK (ex-vat). This makes Blackmagic camera, which records RAW or ProRes to SSD, almost irresistible to both fledgling and established filmmakers.
I already have a Blackmagic Cinema Camera EF which I love. I also love the idea of having more of these cameras, though may well choose the MFT model next as I have many lenses which will work beautifully, via adapters, with the MFT mount.
The result of this massive 33% price drop, in my opinion, will be tremendous infiltration of the Blackmagic Cinema Camera at all levels of the industry. This would have happened regardless – many said to me they would have paid twice the cost of the camera, and that was before the price drop. The infiltration will now be accelerated.”
HDW : To read Ricks conclusions why not click on the web link below…