While you are waiting for the Canon announcement here is some interesting info from AVID, Media Composer 6 is an all new built from the ground upwards 64bit edit system.

AVID could have stolen a fair number of Final Cut Pro editors but the general consensus is that it’s far too dear standing at £1799 which is a shame, £799 or less would have tempted a few us over to the purple side but when you consider FCPX is getting a major upgrade in January and at £199 is still a better option than AVID at £1799.

Just in case AVID are unaware we are going through a recession and everyone is tightening their belts, clients are not spending full dollar so it’s sheer madness to think we are going to spend £1799 on software we don’t need.

AVID is a “once upon a time” software in other words once upon a time AVID was the first name in NL editing but lost the plot a few years back and was largely overtaken by FCP and Premiere Pro…how sad !