Den Lennie “I never ever take it for granted when an opportunity to shoot a Launch video for a new camcorder presents itself. It’s great to be the first hands on new technology and provides a chance to give feedback to the engineers directly. I started shooting professionally in 1994 and so have been making my living in and around cameras for over 20 years. Much has changed and continues to, but for me and my team, the camera remains at the core technology that we use to tell stories with and so working with cutting edge technology is always fun.”
We made 3 films in total. An HD film, a 4K film and a BTS film. We had 3 days of location scouting and camera testing followed by a 4 day shoot (2 days a piece for each the HD and 4k productions) and then 7 days of post in Tokyo. So all in all a pretty tight turn around.
Here’s the BTS film which explains more about the camera.
Link to full story on Dens FStop web site http://www.fstopacademy.com/blog/shooting-the-sony-pxw-fs7-launch-videos/