Been there, done it, ate the pie as the saying goes…till now…the one clear message from Blackmagic’s latest offering is how much such a high spec camcorder DOES’NT COST !
If another manufacturer had brought URSA to market we would certainly be paying £10K upwards for this level of sophistication but the genius that runs Blackmagic Design Grant Petty has a clear vision…QUALITY at AFFORDABLE PRICES.
Granted BM have had a bad run of luck with the original BM Cinema camera but they have been honest enough to keep us informed about the duff sensors and hopefully with some better luck will start shipping the new URSA during July 2014.
At £3,785 plus vat the new URSA has set a new standard in not only quality but more importantly price that companies like Canon, RED, ARRI, Sony, Panasonic and JVC are going to find it hard to compete…especially those pitching at the 4K arena.
No surprise on the back of the BM announcement that Sony have announced an upgrade path for F5 owners to convert their cameras to the F55 which has delighted Sony F5 owners but at a price some are speculating about £3-4K almost as much as a new URSA !
Canon were rumoured to bring out a C400 with 4K specs but a rumour it stayed possibly a lucky coincidence as a newcomer to the camera market place the AJA CION priced at £5,370 plus vat, I can’t quite see how this camera is going to compete with the URSA at £3,785 plus vat.
So where does that leave similar spec camcorders like the ARRI ALEXA (Not 4K), RED EPIC, Sony F55 and Panasonics VariCam 35 well your guess is as good as mine but you can be well assured now that Blackmagic have taken the lid off over inflated pricing we may see some very good deals seeping out over the next few months as sales figures plummet and manufacturers get nervous.