OMG…What has Mr Petty and the boys been hiding from us…OMG…No longer will anyone dismiss the Blackmagic camera the URSA will take the market by storm.
User Upgradeable Sensor and Mount
Choose from a range of sensors and lens mounts!
The Blackmagic URSA features a modular camera turret that can be simply removed by removing 4 simple bolts! The camera turret includes the sensor, lens mount and lens control connections and can be upgraded in the future when new types of sensors are developed. This means your next camera will be a fraction of the cost of buying a whole new camera! There are currently 4 models to choose from!
URSA EF includes the amazing 4K Super 35 image sensor with global shutter and an EF lens mount with active lens control. Now you can use low cost DSLR photo lenses from companies such as Canon, Zeiss and more!
URSA Broadcast, due later in 2014, features a whole different sensor optimized for Broadcast Video in Ultra HD, combined with a broadcast B4 lens mount and broadcast lens control connection plus built in ND filter wheel.
URSA PL includes the amazing 4K Super 35 image sensor with global shutter and the film industry PL lens mount. That’s ideal when you need to use feature film industry PL mount lenses for the most cinematic optics available!
URSA HDMI includes no sensor because it features an HDMI 4K input and mount plate for connecting any camera such as DSLR cameras! Get much better ProRes recording, monitoring, audio and timecode than what is ever included on simple video or DSLR cameras!
PRESS RELEASE “Over the last few years it’s been really amazing to watch some of the work being done on our cinema camera and some of the rigs that have been built around it. But when we designed it we never really thought it would be used on such large jobs. It was really designed to be a small intimate camera used for creative work where you need to get in close and personal.
So we have been watching these larger rigs and thinking about how people are working when they do large shoots. Our thinking is that we needed to design a professional full sized camera that had all the extra on set equipment built into it, so there was no need to rig it up as much. We also wanted a camera with enough size to fit a very powerful cooling system so we could run high frame rates without fan noise.
The result is URSA, our new camera for professional shoots. It features a stealthy machined aluminum design that’s incredibly strong and has been designed for large film crews. We designed the camera to be divided into separate DOP, camera assistant and audio engineer workstation areas so multiple crew can work around it at the same time.
The DOP station features a massive 10 inch fold out on set monitor and separate 5 inch screen for settings, camera status and scopes. The camera assist station features a separate LCD screen for camera settings, status and scopes and the audio station features audio meters, controls and audio connections.
URSA also includes an upgradable Super 35 4K image sensor with global shutter, 12G-SDI connections, XLR audio inputs with phantom power and dual CFast based RAW and ProRes recorders. There is a total of 3 LCD’s built into this camera!
One of the reasons we have been able to put in such high quality displays and features is because the camera is user upgradable. What this means is the whole sensor and lens mount simply unbolts from the front using 4 bolts and then it can be removed and replaced. So in the future when new sensors are available you can upgrade simply by swapping the sensor and lens mount assembly. This makes the camera virtually future proof!
URSA is available initially in 3 models. One includes EF lens mount and one has a PL lens mount. An example of how you can upgrade the camera would be if you ordered the EF one, you could later purchase the PL lens mount and install it yourself.
One of the weirdest ideas we had was to make URSA available without a lens and sensor and the URSA HDMI features a ‘cheese plate” with threaded holes and a HDMI input where the sensor and lens mount would normally be. This means you can use any camera on the URSA body and get all the benefits of big screen, scopes, professional audio inputs, CFast recorders and more!
The camera runs at 60 fps, however the body has the high speed processing and high capacity cooling to run beyond 100 fps, so when faster sensors are available you could upgrade and then get higher frame rates.
There are a lot more features in the camera than I have space to describe here. The Blackmagic URSA EF will be available in July for $5,995 and the Blackmagic URSA PL will be available for $6,495 from July.”