The word is not to hang about and order now before the famous four, Sony, JVC, Panasonic and Canon up their prices by 15%. The Yen v the Pound is to blame so this time it’s not the manufacturers being greedy, it’s an overall 15% price hike across the board.
On an average spend of £5,000 you can add a further whopping £750 on top, times may be hard but when your business depends on goods made exclusively in Japan you are at the mercy of the money markets as well.
With NAB 2013 just around the corner some of you will be waiting to see what the competition have to offer but that will be at the expense of the new price increase…so what can we expect and will it be worth waiting for…
Panasonic : With one large sensor camera under their belt Panasonic must bring out a P2, 50Mbps, 10bit large sensor camcorder to stand a chance of affecting Sony F5 sales.
JVC : I think JVC will show a prototype shoulder mount 50Mbps 600 style camcorder.
Sony : Sony have flogged the large sensor to death so I think they will go down the Full HD fast motion capture like 500 fps on a 1/2″ or 2/3″ camcorder.
Canon : It’s rumoured that Canon are bringing out a C50 camera to go head to head with the Black Magic Cinema camera, though with no sign of ramping up production the BM camera does not as yet pose any threat to the competition.