Pro video blog…Produced by Philip Johnston DoP/Editor


Philip Bloom was hired by Adidas UK to produce a viral internet video and looking at breakfast TV this morning viral it has gone.

Philip used 2 crews both filming with Canon C300s.

Philip Bloom “Before I head off to LA to shoot a short fiction film next week, this was supposed to be my editing week, working on Olly Knights from Turin Brakes’ Documentary  and cutting the music video we shot on Tuesday for his debut solo single “If Not Now When” on the 1DX  (couple of frame grabs above) when a job I couldn’t turn down popped up….make a viral video for Adidas UK with lots of the medal winners from Team GB miming to Queen’s “Don’t Stop Me Now.”The concept was born out of the amazing performance of Team GB during the 2012 Olympics, and I was hired on Thursday evening with the shoot scheduled for Friday/ Saturday and a Sunday morning delivery – very full on! Adidas UK secured the rights to the song from the band, and all we had to do was make it!”

You can read the rest here…

adidas | Team GB Don’t Stop Me Now from Philip Bloom on Vimeo.


Having been working in the video business since 1988 I have amassed a great amount of knowledge of both the kit and production values over the last 30 years.

6 thoughts on “Philip Bloom and Team GB

  1. Sorry, not that impressed. Lacks any imagination, this sort of thing has been done over and over again.

  2. It’s down to time restrictions, these athletes are winding down ready to go home and adidas come along and ask them to mime to a well known song…to be honest given the time and place I don’t think I would have done a better job.
    It’s very hard when cameramen like Philip Bloom raise himself to such a high public profile to have his followers and his critics within our own industry…we all “think” we can do better, all I know is that adidas choose him to do the job and not you or me.
    I have a Canon C300, my name is Philip who cares it’s all about luck and sticking your neck out, Mr Bloom has proved he is a grafter and like all of us has his moments of creative genius.
    Remember one thing Ross, most cameramen don’t blog so we don’t get to find out how things were shot, what cameras were used, Philip is very honest and open with his blog entrees so we must respect him for that.

  3. Fair comments HD Warrior, I did not realise the time constraints that were put on him and that Addias had chosen the song.

  4. I to agree with first comment, I have been making videos like this on a tight budget and in less time.
    Must have seen one of my videos and stole the idea,

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