After uploading thousands of videos to YouTube making it a global sensation is it any surprise that it spawns it’s own production facilities to help you create even more polished videos ready for mass viewing.

No word on hire rates, yet, but you can be assured this new facility right in the heart of Soho will be a major competitor for any London facilities house and the hire rates might be frighteningly cheap in comparison.

The dedicated Green screen studio is useful though with a Green Lastolite and some LED lights Final Cut Pro 10 can more than match a dedicated GS studio in post.

Having the money in these hard times to produce such a studio complex is to be commended let alone the cost of the equipment and staff to run the studio, cost will be its main factor, if it’s up with the big boys I think it will be hard to promote but if it’s 20% cheaper than the competition and entertains student rates then it might be onto a winner.