I can’t stress enough about hype and teasing, two ingredients that make people want your product. This week we were treated to a Sony announcement about a 4K upgradable camcorder..,.the NEX-FS700.
Not only did Sony provide pictures but Den Lennie was sent out to make a film with a prototype FS700…everything so far is pointing to Sony and a new camera, a camera that everyone who attends NAB will want to see !
Panasonic on the other hand have given us…ZERO…NOTHING…why ?
Panasonic think its good to keep us all in the dark till Sunday but I totally disagree…whatever they announce albeit a P2 10bit AF202 its to late to capture the imagination of potential customers, once again Sony, Canon and JVC are two laps ahead of Panasonic in the “get to the stand and see…
Sony : NEX-FS700
Canon : EOS-C500
JVC : New ENG camcorder
Panasonic : ZERO
News just in ..
JVC will usher in a new era of newsgathering with new cameras at the 2012 NAB show that are smaller and lighter than current models, delivering better sensitivity in low-light shooting environments. Key is the ability to instantly transfer files back to a television station without a microwave link.
According to Gustav Emrich, JVC European product manager, the new technology should be particularly appealing for one-person ENG operations that need to get footage on the air immediately. “The technology to instantly move files to the newsroom directly from the camera will fundamentally transform the way news is gathered,” he predicted.
Thats my point all three major video manufacturers have now issued a press release and not a dicky bird from Panasonic, it’s old fashioned 1980’s thinking…shame.
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