Pro video blog…Produced by Philip Johnston DoP/Editor

Watching a BBC 2 programme called “The Home Movie Roadshow” I started to notice that they had gaffa taped the black Apple logos on all their iMacs. Sorry but if you are going to use Apple iMacs throughout your programme the least you can do is not stick badly cut out circles to conceal the black Apple logo, not only does it look stupid but it’s an insult to the technology they are obviously happy to use.

Oh I hear the BBC cry “that would be advertising” bollocks…you are advertising using an iconic computer like the intel iMac as it is so why sacrifice its looks for a mincy piece of gaffa tape. Once again we are seeing BBC executives landing on the side of stupidity…what next ?


Having been working in the video business since 1988 I have amassed a great amount of knowledge of both the kit and production values over the last 30 years.

2 thoughts on “What are the BBC playing at “iMac cover up”

  1. I am not familiar with UK laws, but in the US the reason for covering logo is to protect against the company who owns the logo coming down on a production that has their logo featured in it. Just like in TV show when a car is clearly shown, from many angles, but the any names or logos are removed or taped over. In the US its not about accidentally advertising, but using their propriety without permission, and logos have a different legal status than the design of the car or computer.

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