EBAY are preparing for a large volume of HDSLRs during September with the introduction of the first Shallow Depth of Field (SDoF) camcorder from both Sony Domestic (NEX-VG10) and Panasonic Professional (AF100).
Both camcorders are poles apart when it comes to features but they both hold the same coveted feature the SDoF. Sony surprised everyone by bringing out their SDoF camcorder in a domestic form first, running in at about £1,600. There is no tentative pricing for the AF100 but rumours have the camcorder with no lens in the region of about £5,300.
It seems that Panasonic will finally reveal all during the IBC show this September including pricing but strangely no word yet on Sony’s professional SDoF camcorder, due early February 2011. I am not sure if Sony are coming in with two hats on…the VG10 for the student and enthusiast market and moping up the rest with the professional camcorder.
In the professional video world Sony out sells other manufacturers by ten to one so you can see Sony’s logic by entering both the domestic and pro market with a SDoF camcorder.
Just in case you have not noticed…the side of the new Sony VG10 has very similar controls to the Sony MC50 with some exceptions, the VG10 has more manual control switches on the outside making it a far better featured camcorder from day one. We have a gain switch which is sadly missing off the MC50 but will be a great benefit for film makers using the VG10.
So what of the HDSLR world…my advice is sell, sell, sell…long before September as this little beauty will be like gold dust from September till Japan catches up with the sheer volume of expected sales.
Canon had this marketplace sewn up… in fact, Canon sold four times more HDSLRs last year making it their best year ever but have come to a grinding halt with no new featured HDSLRs since the EOS 550D last February. It is rumoured that we might see a prototype SDoF camcorder from Canon during IBC next month but as usual they will be in the long shadow of both Panasonic and Sony by the time we see a working model.