HDW : Poor Alister he is stuck in LA due to the Icelandic Volcano he went to film about 3 weeks ago, but as usual not to be deterred he is still blogging with some interesting on the floor news from last weeks NAB 2010.

Well one of the big NAB announcements was the intention by Sony to release a compact 35mm equipped camera. A prototype unit was briefly shown at the press event but little details were given. I’ve been trying to find out more but Sony are being very tight lipped. It was announced that it will be available prior to next NAB, so that means that there is likely to be some other launch event in, at my guess 6 to 8 months time, of course there may be more news before then. Last year Sony announced the PMW-350 at Satis which this year is October 19th/20th, so I would expect more news by then. What I would say is that the prototype appears to be more than just a simple mock up as it shows some new switch and control designs that I’ve not seen on a Sony camera before. It has also been stated that this new unit is just part of Sony’s 35mm road map so perhaps there will be more than one new camera. As for pricing, well all that Sony will say is “affordable”. My guess is it will be in the XDCAM EX1 price area depending on lens options. If it uses DSLR lenses and can be purchased without a lens, my guess is that it would be cheaper than an EX but more expensive than a Canon 5DMk2, my guess would be £4k.

So what features can we expect to get? The sensor should have large pixels so it should be good in low light and offer high dynamic range. As it has a 35mm sensor I expect it will shoot 24P, 25P, 30P plus I would hope over-cranking at up to 60fps. It would be really nice if it did 1080P60. It should have decent audio controls and it’s going to need a really, really good viewfinder. I would imagine that you will have a number of different lens options via some form of adapter, possibly being supplied with a Sony Alpha lens mount. The prototype was shown with a PL mount lens and very few users will be able to afford to use them, so there will have to be a lower cost option.

These are exciting times. In the next 12 months we will see a huge change in the tools available for video production. The new 35mm and 4/3″ cameras from Sony, Panasonic and Canon will change the way TV is made forever. They won’t be ideal forsome applications such as news or run and gun, where you don’t want the focus problems that a big sensor will bring, but for drama, documentary and low budget movies I think we will see a dramayic change in the way things are done.

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