Pro video blog…Produced by Philip Johnston DoP/Editor


Translation (thanks)

Mark the calendar

During this fall, Canon will make one of its largest and most important launches in the company’s history and we hope you can attend. During a luncheon, you are invited to listen to CEO Jouko Tuouminen, Marketing presiden Monica Forsberg and trend analyst Magnus Lindkvist, talking about tomorrows trends and factors of success in the continually more digitalized everyday life.

Interesting but I no longer think this is a film like camcorder, though the words “largest and most important launches in the company’s history” keep me hoping, anyway I can’t believe that a company like Canon would do this for a photocopier…do you .

Link :


Having been working in the video business since 1988 I have amassed a great amount of knowledge of both the kit and production values over the last 30 years.

5 thoughts on “Canon teaser advert in Sweden

  1. Not sure a proper Canon ad/press release would have such sloppy text alignment and general bad photoshopping..

    No mention on their global site either…

  2. My favourite speculation from your linked site is:

    “It will be the new CANON Playbox!!!! Better than a Wii and a Poo combined“

  3. I think it will be their first tapeless pro cam. Canon 7D provides a good hint. It may be first APS-C size video cam with sRAW or Cineform Raw.

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