Ultimate Guide to using a RED camera

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Writer/director Noah Kadner provides training and workflow presentations for moviemakers at all levels. He has worked at Apple, testing future versions of Final Cut Studio as part of a special internal production team. Noah hosts and produces Call Box, a series of digital filmmaker training courses on DVD; he works as a forum administrator for 2-pop.com, CreativeCow.net and DVXuser.com, and is an kadner_noah_cApple Certified Trainer. He also writes for publications such as 3D World and American Cinematographer. Noah was an early adopter of RED and has owned two RED cameras since October 2007.

Excerpt from Noah Kadner’s book…

“Configuring a RED ONE camera package can be a challenging prospect because of the sheer variety of choices. Hundreds of accessories are available from a number of manufacturers, including RED, such as batteries, mounting hardware, onboard monitors, an electronic viewfinder (EVF), and two sizes of camera-mountable LCD monitors. RED also offers its own branded set of prime and zoom lenses designed for the camera. The camera is also compatible with many preexisting 35mm optics and accessories as well as new products designed by third-party manufacturers especially for the camera system.

So, what do you really need in a RED package—and what’s nice to have if you can afford it? In this chapter, we’ll look at the major categories of equipment and accessories and I’ll offer my own personal recommendations. Then you’ll learn about assembling RED packages at specific price points and for specific purposes.”

The RED ONE is an amazing piece of kit but you need a PHD in Mecanno to build the thing and an engineering degree to make it happen so if you are contemplating using a RED ONE for your next production make sure your cameraman has read this book at least 10 times !

Peachpit Press Book form $49.49    Adobe Reader $39.59


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Canon teaser advert in Sweden

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Translation (thanks)

Mark the calendar

During this fall, Canon will make one of its largest and most important launches in the company’s history and we hope you can attend. During a luncheon, you are invited to listen to CEO Jouko Tuouminen, Marketing presiden Monica Forsberg and trend analyst Magnus Lindkvist, talking about tomorrows trends and factors of success in the continually more digitalized everyday life.

Interesting but I no longer think this is a film like camcorder, though the words “largest and most important launches in the company’s history” keep me hoping, anyway I can’t believe that a company like Canon would do this for a photocopier…do you .

Link : http://www.canonrumors.com/2009/09/announcement-teaser/

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Canon-5 Days to go

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Hitchcock “Mobile Storyboard Composer” £11.99

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This is a cracking APP for the iPhone in fact you will never use any other storyboard program again after you use this iPhone version. It is called Hitchcock after the great man of film himself, the best part about this APP is the sheer flexibility and simple to use interface.

Lets start with the first page this is the miniature 16:9 storyboard…as you can see you can use the iPhone camera to populate the board or insert pictures stored in your photo library.

Hitchcock 2

It gets a whole lot better look at the bottom left hand corner of the screen it’s called “Watch” by pressing this you are given a timed slide show of all your pictures…superb. Notice I said “timed” not only does it give you a running time but you can set the duration for each screen.

Hitchcock 4

You also get dolly tracks that allow you to dolly into and out of the shot as shown above, you can also crab along the picture and you can even add people male and female. Better again is the ability to save your storyboard and send yourself, client, PA a PDF of your storyboard. You can add audio comments to each screen and notes.

Imagine flying around the world checking out locations for a new film and being able to “LIVE STORYBOARD” as you go along. Can I just add here “I GET NO PAYMENT” for informing you of this amazing APP and I payed my £11.99 like everyone else.

I have only scratched the surface of this brilliant iPhone APP…Hitchcock is what the iPhone was made for it’s a fantastic APP and only costs £11.99 a snip in my opinion.

Available from Apple APP store (iTunes).

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Art Adams DP a profile

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A native of Northern California, Art Adams spent ten years in LA–first at film school and then working in the film industry. He started out as a camera assistant on low budget features and worked his way into spots, music videos, features, sitcoms and episodic television shows. He transitioned from assistant to operator to DP by the time he returned to the San Francisco Bay Area in 1993.

Currently Art focuses his energies on shooting spots and high end corporate productions, as well as special venue and blue/green screen projects. If you’d like the long version of his bio, please click here.

Art works quickly, efficiently, and pleasantly, and has a very dry sense of humor.


Element Labs: developed broad spectrum color profiles for the Kelvin Tile, originally distributed by Kino Flo but currently distributed by Gekko Lighting UK


Art-Adams-webInternational Cinematographers Guild, IATSE 600
Society of Camera Operators (SOC)
National Writers Union, UAW 1981
Cinematography Mailing List Steering and Ethics Committee (CML Grand Jury)


Currently a contributor to ProVideo Coalition; past articles were published in
American Cinematographer
Operating Cameraman Magazine
HD Video Pro Magazine
Film/Tape World

Marketing copywriter for Element Labs Kelvin Tile, 2006-2007

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Canon Countdown to the 29th September 09

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For all your video production needs in Scotland, get in touch with Small Video Productions

JVC HM700 & HM100 Editing Update

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I must emphasise that although JVC claim that the HM700 and HM100 produce quicktime files that will sit on your Final Cut Pro timeline with no rendering…that’s perfectly true but there is a compromise and that is the way the file is brought in.

MPEG-2 is directed at broadcast formats at higher data rates; it provides extra algorithmic ‘tools’ for efficiently coding interlaced video, supports a wide range of bit rates and provides for multichannel surround sound coding. That’s the official line…

How does it affect you…I have been forced to use Final Cut Studio 3 without my AJA io HD therefore forcing me to ingest footage via the SDHC card itself, I soon discovered a very dark side to editing without my trusty AJA Pro-Rez box. My first serious filming with the HM100 was at my sons wedding in Italy and as I knew I was going to be busy I decided to edit a 2min sequence to upload onto Exposure Room.

Everything went fine till I used a program called “Looks” this is a program from Noise Industries that gives your footage a certain look…I added Looks to my footage and pressed render all…to my amazement I got a box telling me that my MPEG2 footage was conforming, the two minute sequence took almost one hour to render.

Since then I have re-installed my Leopard/FCP-2 hard drive to use the AJA box again and hey presto as if by magic my HM100 footage is now ingested via Apple Pro-Rez and no more MPEG2. As an aside I was filming a theatre show using a Sony EX-3 and a JVC HM100 at 1080 50i and you cannot tell the cameras apart, except for one tel-tail sign…the EX-3 suffers from IR discolouration on the blacks turning them a brownie red, the HM100 having a CCD gives me perfect blacks. Fortunately the HM100 is on wide and the EX-3 is tight so the problem is minor.

The moral of the story is do not be fooled by the hype …you can edit MPEG2 on a FCP timeline as long as you do nothing to it…and don’t expect to be able to use 2 HM100/700s ingest via the SDHC and try to edit a two camera multicam edit…IT WON’T WORK (WRONG IT DOES). The only way to ingest HM100/700 for two camera editing is via an AJA io HD, Express or a Matrox MX02.

Although I would still advise ingesting via a Matrox or AJA as Pro-Rez I was mistaken by telling you not to use HM100/700 as a multicam edit….

SEE HERE… http://www.hdwarrior.co.uk/2009/10/15/multicam-indeed-works-with-jvc-hm100-mpeg-2-file/

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Focus MediaShare…From $79 a month 10 projects/10GB storage

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The New Web-Based Video Content Management Service for Video Professionals

Focus Enhancements introduces the next revolution in your FS DTE™ recorder workflow, a Direct To Web™ solution.  No matter where your clients are located, Focus MediaShare will give you quick and easy review, approval, and sharing of all your video project related assets-with no software to install.  With Focus MediaShare, you can transfer proxies of your recording, complete with metadata, straight to the web where team members and clients can view clips instantly.  You can also upload proxies of dailies, rough cuts and finished projects.  Focus MediaShare has built-in annotation and clip rating tools making project review quick and convenient.  With its Direct To Web workflow and robust browser-based interface, MediaShare reduces production time, increases opportunity for collaboration, and improves productivity-all for a modest monthly fee.

Focus MediaShare Features include:

Instant Proxy Publishing

  • Go from acquisition to sharing with Direct To Web workflow

  • Transfer proxies, complete with metadata, to your MediaShare online workspace

    Online Video Library

  • Store and deliver proxies and source files of your entire library online

  • Use native and user-defined metadata to tag, organize, and find clips in your library

    Sharing, Collaboration, and Broadcast

  • Provide team members and clients with online access to dailies, rough cuts, and finished projects with unprecedented speed

  • Use the annotation tool to add notes to clips; perfect for collaboration, review, clip rating, and signoff

  • Publish reels, clips, and completed content with a simple, flexible multi-clip embed channel or single clip embeds

    Video on the Go

  • Access your video library from any location
  • MediaShare creates mobile-ready proxy files that are optimized for viewing on your iPhone or other smart mobile devices

    Start using the MediaShare Direct To Web solution today to store, manage, share, and broadcast your media.  With no software to install and for the cost of your daily cup of coffee, you are only a few clicks away from a new, improved, and cost-effective workflow that you can use from anywhere.

  • For all your video production needs in Scotland, get in touch with Small Video Productions

    Rumour starts for September 29th announcement from Canon

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    Now remember this poster is not real…lets hope Canon have been listening and bring out something just as sexy.

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    “Jaw Dropping” HD footage shot on a Canon 5D Mk11

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    Timescapes Timelapse: Mountain Light from Tom @ Timescapes on Vimeo.

    This is where the blend of the old and the new comes together in a cameraman who thinks out of the box and takes the Canon 5D Mk11 using it as intended as a stills camera but adding timelapse to some fantastic evening shots and adding movement via a homemade electronic dolly that moves the camera millimetres at a time.

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