Pro HD video blog…Produced by Philip Johnston DoP/Editor

Today, Apple announced its new tablet – the iPad. Which is great for watching videos, but not so great at creating them. For that, we still need laptops and tower computers.

With that in mind, I’m up in San Jose, CA, this week in a series of meetings with Adobe about all kinds of interesting stuff.

During the course of our conversations, I learned a couple of things that I wanted to share with you.

First, Adobe made the decision that all their future applications will be 64-bit only. For Mac users, this means that this will require hardware that can run OS X 10.6. Fortunately, Apple has made 64-bit support simple by building it into the OS. If you can run Snow Leopard, you are all set.

For PC users, the issue is more complex. 64-bit means that you need to buy a 64-bit-capable system. However, many less expensive PC computers on the market today are only 32-bit. This means that whenever Adobe releases new software, it won’t even install on these 32-bit systems; even if you bought it recently.

(Note: This also means that new Adobe software won’t install on Macs that can’t run Snow Leopard; which includes all non-Intel/Macs and anyone not running at least OS X 10.6.)


As a side note, the reason that 64-bit support is so important is that it provides support for vast – and I mean truly HUGE – RAM memory. Currently, 32-bit systems, like Leopard, only allow an application to access 4 GB of RAM. 64-bit systems allow applications to directly access HUNDREDS of THOUSANDS of TERABYTES! Sheesh….!

The second big benefit of 64-bit support, according to Adobe, is that applications run much faster because they need to access the hard disk much less frequently.

Better speed and performance are both good things in my book!


A second new technology that Adobe is talking about publicly is what they call the Mercury Playback Engine. Currently, this runs only in Adobe Premiere Pro and what it provides is blazingly fast performance for video editing.

The Mercury engine works in both software and hardware. And, using just the software engine, its pretty interesting.

However, when you add hardware, the speed explodes into almost frightening performance. The key point, though, is that the playback engine is optimized for NVIDIA graphics cards. (Meaning that ATI graphics cards are not supported.)

When you connect an NVIDIA graphics card to your system, performance is like nothing I’ve ever seen before. Real-time multi-camera playback of four native RED 4K files. Real-time color correction with multiple filters applied to the same clip. Real-time editing of native AVCHD video, no transcoding required.

Adobe tells me that when assisted by an NVIDIA card, Premiere Pro operates 50-100 TIMES faster than it does in software alone.

At this point, both of these are technology demos. Current versions of Adobe Production Premium don’t support these features. However, as you are planning your hardware purchases for the year, you might want to keep these thoughts in mind.

Currently, Final Cut Studio does not support 64-bit memory addressing, nor does it support hardware acceleration (Motion does, but the other applications do not).

Adobe is giving us just a glimpse of what we can look forward to later this year. Hopefully, Apple will follow suit.


One other note. Next generation Adobe software will also be multicore aware. This means that the more processors you have in your system, the faster the software will run. This, too, is something Final Cut Studio does not currently support.


For all your video production needs in Scotland, get in touch with Small Video Company Ltd

For all your video production needs in Scotland, get in touch with Small Video Company Ltd

Larry-at-Edinburgh-09-web

Larry is coming to Edinburgh on Tuesday the 18th of August 09 to give us some fresh incite on using Final Cut Studio 3. I hope to interview Larry that same day and post his interview on Wednesday.


For all your video production needs in Scotland, get in touch with Small Video Company Ltd

AJA

News

“A compatible driver for the new Final Cut Studio (with Final Cut Pro 7) will be available soon. Until this driver version and associated firmware is released, we recommend that Io HD users continue to work with Final Cut Studio 2.”

It begs the question “how long have AJA known about FCS-3″ and what is so different to Version 2. I have asked AJA what happens if you use the io HD with FCS-3. OK I do realise you won’t be able to use Pro Rez 4.4.4.4 but that’s for the bigger boys in the playground. I will get back to you when I get a reply to my question.


For all your video production needs in Scotland, get in touch with Small Video Company Ltd

DVD Studio Pro 4 Basic TutorialCompressor Basics


For all your video production needs in Scotland, get in touch with Small Video Company Ltd

larry-jordan-tip-9a


For all your video production needs in Scotland, get in touch with Small Video Company Ltd

tip-6


For all your video production needs in Scotland, get in touch with Small Video Company Ltd

tip-5


For all your video production needs in Scotland, get in touch with Small Video Company Ltd

 

sonic

 

 

 

 

 

 

SmartSound’s new Final Cut Pro Plug-In receives rave reviews from Final Cut Pro
expert Larry Jordan and attendees at this year’s NAB Show in Las Vegas. 

 

Mark It, Score It, Send It – Instant Music, No Hassle
See your markers in Sonicfire Pro

SmartSound provides Final Cut Pro users with thousands of music selections that can be automatically edited to fit any length of media and dropped into your Final Cut Pro timeline in THREE simple and easy steps.

Step 1. Mark It - Using our new Final Cut Pro Plug-In, Sonicfire Pro 5 automatically reads your Final Cut Pro markers and in/out points and calculates the exact amount of music needed to compliment your visual media.

Step 2. Score It - Quickly search through thousands of tracks using keywords, categories, Sensory Searching (“More Like This, Faster, Slower, More Intense, Less Intense”), or our Tap Tempo feature, which searches using the tempo created by clicking your mouse. Once you find the music track you like, Sonicfire Pro automatically scores it to fit within your Final Cut Pro markers, while preserving the orginal beginning and ending of each music track so your SmartSound selections sound like they were uniquely composed for your project.

Sonicfire Create Soundtracks at Any Length you need Step 3. Send It - Once you have customized your music track in Sonicfire Pro, simply click the “Send To” button and your music selection is added directly to your Final Cut Pro project. 
Watch Our Demo Video

 

Roundtrip Editing that Works!

We know projects can evolve over time. That is why Sonicfire Pro 5 offers advanced editing and fine-tuning controls that allow you to reopen your SmartSound music directly from your Final Cut Pro timeline for quick and easy edits, from readjusting the lenght of the music track to adding a cymbal crash for an added effect.

Simply select “Open in Editor” when clicking on any SmartSound music track in your Final Cut Pro project and you’ll find yourself editing the music directly in Sonicfire Pro 5. 

Use the Open In Editor command to edit music in Sonicfire Pro
Sonicfire Pro 5 even remembers your Final Cut Pro scoring markers, so you can get the music edits right on your first try. 

SmartSound Music with markers and Mood Mapping
SmartSound gives you even more control by allowing you to access individual instruments and preset mixes with Mood Mapping®, move beats with Timing Control, and more.

Send To Final Cut Pro is Fast After customizing the soundtrack in Sonicfire Pro, just use the “Send To Final Cut Pro”option and your changes will automatically appear in your Final Cut Pro timeline.

For all your video production needs in Scotland, get in touch with Small Video Company Ltd

tip-of-day-31


For all your video production needs in Scotland, get in touch with Small Video Company Ltd
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