Just when we thought SD cards had maxed at 2Tb

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The SD Association announced today SD Express which adds the popular PCI Express® and NVMeTM interfaces to the legacy SD interface. The PCIe interface delivering a 985 megabytes per second (MB/s) maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanism, enabling a new world of opportunities for the popular SD memory card. In addition, the maximum storage capacity in SD memory cards grows from 2TB with SDXC to 128 TB with the new SD Ultra Capacity (SDUC) card. These innovations maintain the SDA’s commitment to backward compatibility and are part of the new SD 7.0 specification.

“SD Express’ use of popular PCIe and NVMe interfaces to deliver faster transfer speeds is a savvy choice since both protocols are widely used in the industry today and creates a compelling choice for devices of all types,” said Mats Larsson, Senior Market Analyst at Futuresource. “The SD Association has a robust ecosystem with a strong history of integrating SD innovations and has earned the trust of consumers around the world.”

SD Express keeps pace with growing performance levels of mobile and client computing, imaging and automotive as they adopt faster communication and embedded storage protocols designed to make processing data faster.

“With SD Express we’re offering an entirely new level of memory card with faster protocols turning cards into a removable SSD,” said Hiroyuki Sakamoto, SDA president.“SD 7.0 delivers revolutionary innovations to anticipate the needs of forthcoming devices and content rich and speed hungry applications.”

“PCI-SIG is pleased to have teamed with the SDA to collaborate on this innovation for the world’s leading removable memory card – SD,” said Al Yanes, PCI-SIG president and chairman. “PCIe specification conformance tests are available today by major test vendors, offering a significant advantage for any new PCIe adopter.”

SD Express delivers speeds necessary to move large amounts of data generated by data-intense wireless communication, super-slow motion video, RAW continuous burst mode and 8K video capture and playback, 360 degree cameras/videos, speed hungry applications running on cards and mobile computing devices, ever evolving gaming systems, multi-channel IoT devices and automotive to name a few. SD Express will be initially offered on SDUC, SDXC and SDHC memory cards.

“NVMe is the industry-recognized performance SSD interface from the client to the datacenter, shipping in millions of units,” said Amber Huffman, NVM ExpressTM Inc. president. “Consumers will benefit by SD Association adopting the NVMe specification for their new SD Express cards.”

SD Express uses the well-known PCIe 3.0 specification and NVMe v1.3 protocols defined by PCI-SIG® and NVM Express, respectively, on the second row of pins used by UHS-II cards today. By relying on successful protocols already in the marketplace, the SDA gives the industry an advantage allowing utilization of existing test equipment and saving in development process by usage of existing building blocks used in existing designs. These cards also provide system developers new options offered by PCIe and NVMe capabilities, such as Bus Mastering, Multi Queue (without locking mechanism) and Host Memory Buffer. A new video explains more about SD Express.

The SDA released visual marks to denote SD Express and SDUC memory cards for easy matching with devices’ recommendation for the best SD memory card for optimal performance.

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“All about EVA” A very informative talk about Panasonics EVA camcorder.

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Simon Beer “Cameraman Jim Marks joined us in our showroom and for a live web stream where he talked about his experiences with the Panasonic EVA1 and took your questions.  Check out the video to see what you missed.”

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Canon update the 70-200 “L” lens range

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Canon have updated both 70-200 professional L lenses.

Canon EF 70-200mm f/2.8L IS III USM

The new Canon EF 70-200mm f/2.8L IS III USM is an ideal lens for professional photographers who shoot with the Canon 1D and 5D series of DSLR cameras. The inclusion of Air Sphere Coating (ASC) technology helps to reduce flaring and ghosting, and suppresses the reflection of light.

Additional noteworthy features of the Canon 70-200mm f/2.8L IS III USM include:

  • Optical Image Stabilizer up to 3.5 shutter speed stops of correction
  • Fluorine coating on front and rear elements helps to reduce smears and fingerprints
  • Inner focusing system with Ring Ultrasonic Motor
  • One fluorite lens and five UD lenses helps to provide high-image quality
  • Minimum focusing distance of 1.2m (3.9ft)
  • Lens features 23 elements in 19 groups
  • Circular eight blade aperture

The Canon 70-200mm f/2.8L IS III is scheduled to begin shipping in August 2018 for an estimated retail price of $2,099.00.

Canon EF 70-200mm f/4L IS II USM

The new Canon EF 70-200mm f/4L IS II USM features numerous updates over its predecessor, making it an ideal lens for advanced amateur photographers using Canon DSLR cameras such as the EOS 6D Mark II or EOS 80D. Most notably, Optical Image Stabilization is upgraded from three stops to five shutter speed stops of correction over the original f/4 lens. The improved IS allows photographers to more easily capture crisp, in-focus images without the use of a tripod. The new lens also features three IS modes, each uniquely designed and suitable for a variety of shooting situations, such as the capture of still subjects, panning or fast moving objects2. Furthermore, the IS operational noise has been reduced, which proves ideal for photographers shooting in a concert hall or on-stage shooting at the theatre.

Additional noteworthy features of the Canon EF 70-200mm f/4L IS II USM include:

  • One fluorite lens and two UD lenses helps to provide high-image quality
  • Minimum focusing distance shortened from 1.2m to 1m (3.9ft to 3.3ft)
  • Super Spectra Coating technology and optimized lens element placement helps minimize ghosting and flaring
  • Circular nine blade aperture producing a beautiful bokeh quality, ideal for portrait shooting
  • Lens features 20 lens elements in 15 groups
  • Fluorine coating on front and rear elements helps to reduce smears and fingerprints
  • Inner focusing system with Ring Ultrasonic Motor

The Canon EF 70-200mm f/4L IS II is scheduled to begin shipping in late June 2018 with an estimated retail price of $1,299.00.

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Sony announce a 3D version of their Hi-end Venice camera ??

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Sony “With this new VENICE setup shooting in 3D will make a very light and small setup. (PS I have yet to see a “small” 3D setup). With two of the small E-Mount optical block cameras in a beam splitter configuration, the rig came in at 30 pounds. The new Venice camera with the tethered optical block is being used in four Avatar sequels for live motion capture.”

Just when we thought the video industry had finally learned the lessons about 3D, Sony decide to give it one more try. Doh just remembered my 50″ 3D Panasonic telly packed in last year but the glasses still work.

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