NEW Sony A7 Mk111…Price $2000

Categories: Miscellaneous 1 Comment

Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced yet another impressive addition to their full-frame mirrorless camera lineup, the α7 III (model ILCE-7M3).

Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stopsii of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fpsiii with either mechanical shutter or silent shootingiv, diverse 4Kvivideo capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

“We are continually pushing to deliver more for our customers – more versatility, more functionality and most importantly, more innovation,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “With the new α7 III, we’ve taken many of our newest and most advanced imaging technologies from the acclaimed α9 and α7R III models and paired them with an all-new 24.2 MP back-illuminated sensor to deliver the ultimate full-frame camera for enthusiasts, hobbyists and professionals alike. It’s a camera that punches far above its weight class in every capacity. Combined with our impressive selection of 26 native full-frame E-mount lenses, it provides a level of performance that is simply unmatched in the industry.”

The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5 stopix improvement in image quality. The camera also features a massive 15-stopii dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate color reproductions of skin tones and the vibrant colors of nature.

This new full-frame model can also output 14 bit RAW format [ix] even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilization system that results in a 5.0 stepv shutter speed advantage.

The innovative new α7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the α7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed α9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

AF response and tracking has also been greatly improved in the new camera, with almost 2xii the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.

The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor [x]. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

The new α7 III is an outstanding video camera as well, offering 4Kvi (3840×2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x [xiii] the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma) [xiv] picture profile is available on the α7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.

  • Newly Developed Full-frame 24.2MP[i] Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop[ii] Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% ofimage area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps[iii] with either Mechanical Shutter or Silent Shooting[iv] and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilization with a 5.0 step[v] shutter speed advantage
  • High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera[vii] at 710 shots[viii] per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more

For all your video production needs in Scotland, get in touch with Small Video Productions

1 comment on this post

  1. David says:

    Game over for Nikon and Canon.

    So far behind the curve they are on the dark side of the moon.

    This is just the beginning for Sony.

    I expect fully articulated screens next, 50p/60p.

    Small ( inc APS ) crop sensors and cropped 4k can’t compete against full frame, full senor scanning.

Post Comment

Please note: all comments are moderated by an Admin.

%d bloggers like this: