Samsung filmed this commercial for the 2017 Oscars with Casey Neistat

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This was an add for Samsung that was aired during the Oscars to show off the YouTube community to a major US TV audience. I don’t think this hits the mark, personally, as its not what Casey is all about. I think people who over treat concepts like this should be rained back, as there was far too much money spent for a concept that could have been done in half the cost and crew.

Casey is noted for many things but mainly his daily YouTube blog that is up to 6 million subscribers, although he no longer blogs daily he is still producing his own style of content on YouTube.

This is an advert that I think would have worked better.

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