I read in Broadcast Film&Video that Primera Technology a company that sells DVD burners had produced a poll that 94% of video producers still deliver output on DVDs.
I decided to do my own poll to find a very similar percentage (90%) still rely on DVDs to hand out to customers.
The 10% was internet and USB media sticks but this method was mainly for client approval.
Adobe obviously did not bother to run such a poll when they decided to drop Encore last year, Apple being Apple dropped DVD Studio many years ago but you can still make basic DVDs in FCPX which is better than nothing.
This is a bit like 4K in reverse, everyone is being pushed into thinking 4K is the way forward forgetting most people don’t have the workflow to cope with such big files.
There is a rumour that Sony can easily adapt Blu-ray to record 4K because they badly need a platform for people to record 4K onto, especially consumers.
Lets remember the internet as it stands is mainly used by surfers who do not want to spend their precious lunchtimes watching videos longer than about 2mins.
That brings me back to DVD’s, their popularity has evolved from ease of use and higher quality than the obsolete VHS/Betamax format’s, consumers like it or not have grown up with DVD’s as have their children, in fact most younger children watch DVD’s as a pacifier.
Children’s dance shows are still being recorded all over the UK with 2-3 cameras, edited and produced onto DVD, there is no other method of delivery that exceeds the DVD for dance and theatre work.
DVD delivery in the central belt of Scotland is a massive 90%, you only have to ask the wholesalers who send out boxes of DVD’s in a regular basis to confirm this.
The end user is still reliant on DVD, like it or not, if you do not work for the general public there is a chance your DVD delivery is almost nil, local authorities are pushing all their video work online to save the cost of sending out DVDs, but many of my corporate clients are still happier with a “hard copy” on DVD.
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