I recently had a conversation with a few colleagues about editing software and the way Adobe is now presenting its editing package Premiere Pro via the internet.
For a year Adobe are giving you the chance to use Premiere Pro and all the various apps including Photoshop for a reduced rate of £27.34 a month going up to £46.88 a month after the year.
Adobe have learned over the years that their software suites have being pirated giving them a lot less income in return for all their hard earned work, no matter what they throw at protecting their software the pirate within weeks overcomes all their efforts with a keygen that makes the software look legitamate offering the free pirated software access to upgrades.
Hence the move to the cloud, it’s Adobes last chance saloon at overcoming vast sums of lost revenue but it’s also causing a lot of anxiety and resentment among some of their loyal troop who would prefer to stay with a one off payment.
Alistair “I dont want to be beholding to Adobe, it may be £46 a month this year but as we all know prices go up and if your nailed to Premiere you either pay up or Adobe pull the software…electronically”. “I prefer to get CS6 Production Premium up front at a one off cost then you know were you stand”.
Unfortunately for Alistair it looks like Adobe are giving full support to cloud members with updates and new features whilst fully paid up members are not only behind with support but rumour has it that CS6 will be the last Adobe software available on disc.
Another person who will remain anonomous told me that the “boys” have cracked the cloud service as well so it looks like Adobe are onto plumbs if they are looking for the cloud to be their savour.
I personally use Adobe’s cloud for one of my computers at the moment, giving me access to Premiere, Encore and Photoshop and to be honest if you are earning a living out of Adobe’s software £46 a month is not a lot to ask or as someone told me £46 is the monthly coffee bill for a small production house !
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