Philip Bloom was hired by Adidas UK to produce a viral internet video and looking at breakfast TV this morning viral it has gone.
Philip used 2 crews both filming with Canon C300s.
Philip Bloom “Before I head off to LA to shoot a short fiction film next week, this was supposed to be my editing week, working on Olly Knights from Turin Brakes’ Documentary and cutting the music video we shot on Tuesday for his debut solo single “If Not Now When” on the 1DX (couple of frame grabs above) when a job I couldn’t turn down popped up….make a viral video for Adidas UK with lots of the medal winners from Team GB miming to Queen’s “Don’t Stop Me Now.”The concept was born out of the amazing performance of Team GB during the 2012 Olympics, and I was hired on Thursday evening with the shoot scheduled for Friday/ Saturday and a Sunday morning delivery – very full on! Adidas UK secured the rights to the song from the band, and all we had to do was make it!”
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