AVID Media Composer 6 starting at £1799

Categories: Miscellaneous 2 Comments

While you are waiting for the Canon announcement here is some interesting info from AVID, Media Composer 6 is an all new built from the ground upwards 64bit edit system.

AVID could have stolen a fair number of Final Cut Pro editors but the general consensus is that it’s far too dear standing at £1799 which is a shame, £799 or less would have tempted a few us over to the purple side but when you consider FCPX is getting a major upgrade in January and at £199 is still a better option than AVID at £1799.

Just in case AVID are unaware we are going through a recession and everyone is tightening their belts, clients are not spending full dollar so it’s sheer madness to think we are going to spend £1799 on software we don’t need.

AVID is a “once upon a time” software in other words once upon a time AVID was the first name in NL editing but lost the plot a few years back and was largely overtaken by FCP and Premiere Pro…how sad !

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2 comments on this post

  1. Matt Davis says:

    Sigh, £1700 – such a shame. Their American launch promised us $1500:

    http://bit.ly/vw4sQz

    Which, if it were about £900, I might be interested in it. The early buzz on MC6, specifically a new take on the interface, was the first time I felt happy about Avid in a very long time. Alas, if their pricing structure really is £.7k, or ‘Dollar to pound, then add import duty and VAT’, then I’ll soldier on with FCPX.

  2. Chris Wilby says:

    Avid remind a little of Quark – feeble!

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