Canon release the FCP Log and Transfer plug-in for Canon HDSLRs

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Introducing EOS Movie Plugin-E1 for Final Cut Pro

The Rise of EOS HD Video:
Apple Inc’s Final Cut Studio™ software for non-linear editing (NLE) has become a dominant choice among enthusiasts and dedicated professionals alike. This professional Apple software application is well known for its smooth performance and editing speed, both invaluable assets for editing software.
The recent explosion of digital SLRs with video capability has turned many traditional videographers and photographers toward cameras such as the EOS 5D Mark II, EOS 7D, and the newly-introduced EOS-1D Mark IV to create stunning high definition footage at a very afforable price. The large imaging sensors of these cameras, comparable to or even larger than 35mm motion picture film, are a key reason for the peerless HD images they produce, offering ‘filmic’ control over depth of field, as well as extremely sharp detail, clarity, and low-light performance — all of which can exceed that of high-end professional video cameras costing tens of thousands of dollars.
Another reason for the impressive video image quality of Canon’s EOS digital SLRs is their use of the sophisticated H.264/MPEG-4 compression method for recording video files to the camera’s memory card. This is an ideal file type for video capture in an SLR camera, delivering relatively compact file sizes with image quality noticably superior to alternate video compressions (such as Motion JPEG).
However, the H.264 compression format requires that files be transcoded into a format better suited to editing, effects, and color grading; this would usually be Apple ProRes. The transcoding to ProRes can be a fairly time- and processor-heavy intermediary step that pays off later with superior speed once the post production process begins. That’s where EOS Movie Plugin-E1 comes in: It doesn’t eliminate the need for transcoding, but it includes several improvements in functionality and interface, making the experience of editing EOS HD Video footage with Final Cut Pro as fast and seamless as possible.

Link here … http://www.usa.canon.com/dlc/controller?act=GetArticleAct&articleID=3249

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