iPad for Final Cut Pro-7

Categories: Miscellaneous 8 Comments

Here is the real reason why Apple are producing the iPad, to compliment Final Cut Pro as an audio surface to give us real time audio mixing. Now if someone see’s this and can produce such a surface I and many others would not only buy two iPads but pay up to £100 for the sheer pleasure of being able to mix live audio in Final Cut Pro.

Please…Please add an accurate adjustable free moving PPM meter, I am so fed up with the stupid wee miserable VU meter you get with FCP-7.

For all your video production needs in Scotland, get in touch with Small Video Company Ltd

“A Glimpse into the Future with Adobe” by Larry Jordan

Categories: Miscellaneous 5 Comments

Today, Apple announced its new tablet – the iPad. Which is great for watching videos, but not so great at creating them. For that, we still need laptops and tower computers.

With that in mind, I’m up in San Jose, CA, this week in a series of meetings with Adobe about all kinds of interesting stuff.

During the course of our conversations, I learned a couple of things that I wanted to share with you.

First, Adobe made the decision that all their future applications will be 64-bit only. For Mac users, this means that this will require hardware that can run OS X 10.6. Fortunately, Apple has made 64-bit support simple by building it into the OS. If you can run Snow Leopard, you are all set.

For PC users, the issue is more complex. 64-bit means that you need to buy a 64-bit-capable system. However, many less expensive PC computers on the market today are only 32-bit. This means that whenever Adobe releases new software, it won’t even install on these 32-bit systems; even if you bought it recently.

(Note: This also means that new Adobe software won’t install on Macs that can’t run Snow Leopard; which includes all non-Intel/Macs and anyone not running at least OS X 10.6.)


As a side note, the reason that 64-bit support is so important is that it provides support for vast – and I mean truly HUGE – RAM memory. Currently, 32-bit systems, like Leopard, only allow an application to access 4 GB of RAM. 64-bit systems allow applications to directly access HUNDREDS of THOUSANDS of TERABYTES! Sheesh….!

The second big benefit of 64-bit support, according to Adobe, is that applications run much faster because they need to access the hard disk much less frequently.

Better speed and performance are both good things in my book!


A second new technology that Adobe is talking about publicly is what they call the Mercury Playback Engine. Currently, this runs only in Adobe Premiere Pro and what it provides is blazingly fast performance for video editing.

The Mercury engine works in both software and hardware. And, using just the software engine, its pretty interesting.

However, when you add hardware, the speed explodes into almost frightening performance. The key point, though, is that the playback engine is optimized for NVIDIA graphics cards. (Meaning that ATI graphics cards are not supported.)

When you connect an NVIDIA graphics card to your system, performance is like nothing I’ve ever seen before. Real-time multi-camera playback of four native RED 4K files. Real-time color correction with multiple filters applied to the same clip. Real-time editing of native AVCHD video, no transcoding required.

Adobe tells me that when assisted by an NVIDIA card, Premiere Pro operates 50-100 TIMES faster than it does in software alone.

At this point, both of these are technology demos. Current versions of Adobe Production Premium don’t support these features. However, as you are planning your hardware purchases for the year, you might want to keep these thoughts in mind.

Currently, Final Cut Studio does not support 64-bit memory addressing, nor does it support hardware acceleration (Motion does, but the other applications do not).

Adobe is giving us just a glimpse of what we can look forward to later this year. Hopefully, Apple will follow suit.


One other note. Next generation Adobe software will also be multicore aware. This means that the more processors you have in your system, the faster the software will run. This, too, is something Final Cut Studio does not currently support.

For all your video production needs in Scotland, get in touch with Small Video Company Ltd

Apple iPad from $499

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For all your video production needs in Scotland, get in touch with Small Video Company Ltd

SONY NX5 with hidden SDHC slots !

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Sony does not make it obvious that the NX5 camcorder has dual slots, Memory card and SDHC. This is amazing news and will help boost sales of this camcorder. Many dealers were not aware that this camera has SDHC slots which makes it very archive friendly.

Sony have finally broken away from their dated and dear Memory Stick to now include SDHC in the NX range of camcorders and the EX range with the announcement of the new SDHD adaptor.

For all your video production needs in Scotland, get in touch with Small Video Company Ltd

Breaking News…Sony to finally bring out SDHC adaptor for EX range

Categories: Miscellaneous 4 Comments

Expanding media choice for XDCAM EX family

Sony’s innovative XDCAM EX professional product range is specifically designed to exploit the ultimate high speed performance and reliability of SxS PRO and SxS-1 media. However, SxS media is a professional format and not available from retail outlets, so in situations in the field where additional media is required or for cost-conscious users, where this ultimate performance is less important, Sony have developed the MEAD-SD01 adaptor to enable the use of consumer SD Card media.

The MEAD-SD01 adaptor is the same shape as SxS memory cards so as to fit within the media slots on XDCAM EX camcorders, with no protrusions, allowing the media cover to be in place during shooting. The adaptor can accept one high speed SD Card which simply slots inside.

At the time of writing (January 2010), Sony Professional recommends only the latest Class10 SDHC cards. Using 8-, 16-, or 32-GB media, approximately 35, 70, or 140 minutes of recording (in SP mode) can be achieved.

Please note, it is not recommended to utilise the Slow Motion recording function due to speed limitations of SD Card media. The nature of the adaptor and SD Card media will also mean slightly less reliability than SxS media – caution should be exercised when turning off XDCAM EX hardware during recording. XDCAM EX hardware will need a firmware upgrade to use MEAD-SD01 – please see specifications for more information.

HDW : Fantastic news this will bring a lot of hesitaters into the EX field…Sony are finally listening and responding to end users…the death nell sounds for the expensive, overrated …’Memory Stick’ !

For all your video production needs in Scotland, get in touch with Small Video Company Ltd

NEXTO DI NVS 2500 Video Overview coming soon

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For all your video production needs in Scotland, get in touch with Small Video Company Ltd

Product shots with the Canon 5DMk11

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Working on one of my video overviews recently I discovered the sexiness of the shallow depth of field (SDoF) while filming product shots of a Sony EX-1R.  It all happened by chance…I needed close shots of the new button layout so I forked out and bought a Canon 50mm f2.5 macro lens, just the job.

As I looked through the lens of my Canon 5D2 I saw these wonderful shots appearing…the 50mm macro lens was producing some fantastic shallow depth of field shots…totally obliterating the background !

It didn’t take long for me to start playing with the video HD mode and you can see the wonderful results with a very out of focus gold reflector as a backdrop.

So why did I not film all the video overview with the Canon…good question…it became clear to me early doors that filming at 30 fps was going to be challenging to say the least, I spent a lot of time footering about with various bits of software and droplets but it was becoming time consuming and the very next day the Sony PMW-350K arrived putting the 5D2 problems on the back burner.

I decided to film the PMW-350K with my Sony EX-3 as I am a big fan of 720 50p…after that the rest is history but I do have some sexy shots of the EX1R thanks to the Canon 5D2 and I have lumped all of them together to let you “judge” for yourselves…[xr_video id=”3405ab1d639747b7bce9d14d4047e304″ size=”md”]

For all your video production needs in Scotland, get in touch with Small Video Company Ltd

Sony PMW-EX1R Video Overview for H Preston Media

Categories: Miscellaneous 3 Comments

[xr_video id=”545cc8ba484043f39ed67c64af5aea92″ size=”md”]

If this does not play properly please try here…

http://www.vimeo.com/8963865

For all your video production needs in Scotland, get in touch with Small Video Company Ltd

Learn Final Cut Pro 7

Categories: Miscellaneous No Comments

For all your video production needs in Scotland, get in touch with Small Video Company Ltd

Sony PMW-350K “Video Overview for H Preston Media”

Categories: Miscellaneous 9 Comments

[xr_video id=”5846f496287541c8b40485c8c96ad6c8″ size=”md”]Gee wiz this took a lot longer to put together than I was expecting but we got there, the Sony PMW-350K is a great piece of kit and as I noticed on the box it’s only 1kg heavier than a Sony EX-1R (8kg)…the PMW-350 being 7.5kg, remembering that’s before the ‘V’ lock battery !

It runs just over 21 mins hope you like it.

I have uploaded it onto my VIMEO site as well, if you have problems watching the above video please click here…(Link now updated)

http://www.vimeo.com/8926962


For all your video production needs in Scotland, get in touch with Small Video Company Ltd

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