ACADEMY CLASS PRESENTS

Power Up with Final Cut Studio and Larry Jordan

Edinburgh

The Final Cut Pro Studio Secrets You Need to Survive In This Economy!

These days, you need to learn how to be more efficient than ever. Join us in this fast-paced, full-day seminar full of tips, tricks, and techniques for getting the most out of Apple Final Cut Studio. Whether you are a seasoned FCP user or new to the game, you’ll learn many important skills for boosting your productivity. Taught by world-renowned expert and author Larry Jordan whose lively presentations promise to keep you awake, this is an event you can’t afford to miss.

Book your seat today: click here

Student discount 20%

Seating is limited – REGISTER NOW

Workshop attendees will receive

• Take away training manual
• Lunch and refreshments
• 2 free training tutorials – Ten Tips for FasterEditing in Final Cut pro and CreatingAnimated text in LiveType
• £150 off the price of your next training class with Academy Class
• Chance to win £1000 of free training with Academy Class

About the Instructor

Larry Jordan is an internationally-renowned consultant and Apple-Certified trainer in digital media with over 25 years experience as a television producer, director and editor with national broadcast and corporate credits.

His informative and entertaining teaching style provides video editors around the world with unique techniques, methods and resources to increase productivity and enhance their skills.

Based in Los Angeles, he’s a member of both the Directors Guild of America and the Producers Guild of America. Jordan is the Founder and Editor-in-Chief of Edit Well, the rich-media newsletter for Final Cut Studio, published by Peachpit Press.

He is the author of hundreds of hours of online training, published by Lynda.com and three books on Final Cut Studio, published by Peachpit Press. Jordan is also executive producer and host of the weekly industry-leading digital media podcast Creative Planet’s Digital Production BuZZ.

In addition to his broadcast credits, Jordan is recognized as one of the Top 100 Corporate Producers in America and is frequently a featured speaker at trade shows, industry events and user groups.

Recently I was doing work for Scottish Television and the following day was asked if I could supply Autocue for a one hour live show “The Hour” to be transmitted from Edinburgh. I had to refuse as my ProPrompter was very portable but does not perform well in daylight and is very hard to read in sunshine. This got me thinking as I do not like turning work away, especially broadcast work, this was not the first time lately that I had sweated blood over a prompting job.

I had been asked to provide a portable prompter for Jack Nicklaus at Turnberry, Scotland and it was also a very sunny day, Jack was running late and pushed the time one hour allowing the sun to creep behind some welcome clouds.

There is no doubt about it I am being asked more frequently to supply an Autocue system and took the plunge to add a Super Bright system to my hire department. To give you an idea my normal prompter is 350 Nits (Unit of brightness) and the Super bright prompter is 1600 Nits over 4 times brighter.

The new 15″ super bright LCD prompter has 4 inputs, Composite, YC, RGB and DVI. I have plumbed for DVI as it is the cleanest and digital. I bought a 5 meter DVI cable from Maplin and it also runs off 12V Lion power.

It is pictured here with the Sony EX-3.

So we are now ready for any Autocue work from 8″ portable to semi portable/studio 15″ Super Bright LCD..bring on the sunshine !

Give me a phone (07896 966 574) if you have a need a portable prompter 8″ or Super Bright prompter 15″ or send me an Email with your details smallvideo@mac.com

It has been reported by TMZ a reputable entertainment web site in the USA that 50 year old Michael Jackson was found not breathing by paramedics and had suffered a cardiac arrest this afternoon (USA time). I only mention this because Michael for all his differences was a great entertainer and I am sure there are many video production companies around the globe taking their hats off to Mr Jackson for all the business he must have brought them. UPDATE 12.27 GMT “Michael suffered a cardiac arrest earlier this afternoon at his Holmby Hills home and paramedics were unable to revive him. We’re told when paramedics arrived Jackson had no pulse and they never got a pulse back.A source tells us Jackson was dead when paramedics arrived. A cardiologist at UCLA tells TMZ Jackson died of cardiac arrest.Once at the hospital, the staff tried to resuscitate him but he was completely unresponsive.” www.tmz.com

SanDisk chose the Photo Marketing Association show in Australia to debut its latest-generation SDHC card, as well as announce some much-needed rebranding. In August, the company will ship the new Class 10 32GB cards as SanDisk Extreme SDHC, simultaneously rebranding the current Extreme III line as simply Extreme. Which is what it used to be called.

I’ve ranted before about the FUD surrounding the whole SD speed and Class rating issue, and in response to articles like that, SanDisk’s PR team included an FAQ (which doesn’t seem to be available online) to clear up our seeming confusion.

On one hand, the FAQ does clearly delineate the difference between minimum sustained (Class ratings) and burst transfer rates (maximum attainable speed); video requires a certain level of performance for the former while dSLRs need the latter for optimal burst shooting results. And it also points out, as I’ve said, that past a certain fixed point, the camera or camcorder cannot take advantage of a faster card, though a reader might be able to.

However, it fails to say that some cards–many of which are SanDisk’s, ironically–already offer sustained transfer rates far higher than their Class ratings. Which it then proves by announcing when it rebrands its 30MBps Extreme III SDHC their Class rating will magically rise from Class 6 to Class 10. Because now there’s a Class 10 spec. Of course, the company’s Ultra II SDHC cards have tested with sustained transfer rates greater than 6MBps, the necessary speed for a Class 6 card, yet they’re only rated as Class 2. Of course, they’re also cheaper than the company’s VideoHD-branded cards, rated as Class 4. But the ones labeled “Video” say “Video” so you know to buy them for video. Helpful!

8.15am Driving through Glasgow heading for Scottish Television, the day started with a good cloud base, this was handy as we were shooting out of a window overlooking some of the city’s landmarks.

8.50am We are now setting up each to his own discipline, Paul the Director gives John (Cameraman) some last minute ideas about how he wants the inserts to look. John has been a freelance cameraman for a few years now and used to work as a lighting cameraman for Scottish Television before being given the golden handshake by the company. This is a move that has enhanced his career and taken him all over the world. Today he is using his trusted DigiBeta camcorder.

Our shoot today brought many disciplines together, sound (George), lighting spark (Willie), Autocue (Philip), make up artist (did not catch the ladys name) and Lorraine Kelly (Presenter).

10am Lorraine arrives and is taken to make up, we are almost ready to roll, the track, which is a Wally Dolly is set up, HMI lighting is in place and the director Paul discusses some tracking moves with cameraman John.

10.30am Lorraine gets her radio mic “pulled through” which causes some laughter, George uses an “Audio” radio mic but tells me that it will become redundant next year. If you have a UHF Wireless Microphone licence or have had frequencies licensed in channel 69 in the past two years you will already have received a letter from Ofcom regarding the proposed changes for PMSE. The letter informs licensees of Ofcom’s proposal to include channel 69 within the Digital Dividend which will be auctioned for new uses in 2010.  It also details their proposal to replace 69 with channel 38 by the end of 2012. Ch 69 is to be bought over and run by a mobile phone company.

So if you have a radio mic system you could find it is useless at some point late summer 2010.

11am The first piece to camera (PTC) is in the can and we all move to a new position, this goes on for the rest of the day till we film the last PTC is finished.

Lorraine was great to work with she is as friendly and bubbly as you see on GMTV, the programme we were working on goes out in August 2009 on Scottish Television called Scotlands DNA Secrets which is made by SMG Productions, part of STV, DNA Stories sets out to help people find answers to unresolved family issues. If selected, STV will come to film you in the comfort of your own home where the DNA sample will also be taken. When the test is complete, Lorraine will where possible bring family members together, in private, to reveal what could be life-changing results.

Lorraine says: “DNA testing is an intriguing subject and I’m very excited about filming another series of DNA Stories. I have no doubt the second series will be as successful as the first.“

The new iPhone 3G S, priced beginning at $199, is the first Apple model to offer video recording, editing and the one-button ability to transfer the finished product to YouTube or another Web site for viewing. Other smart phones have offered this feature set before, but the iPhone is far more significant because it is the market leader with more than 6 million phones already in the field.

The implications are huge for a mass-market smart phone with a built-in three-megapixel camera that shoots both still and 30 frame-per-second VGA video. Coupling that recording/editing capability with automatic transfer to YouTube and other Web sites makes the iPhone a potentially empowering tool for further democratizing newsgathering.

The iPhone’s new autofocus camera adjusts focus, exposure, color and contrast and includes an automatic macro focus for close-up shots. A new “tap to focus” feature allows the user to touch the display to select an object or area of interest, and the camera automatically readjusts focus and exposure.

Once a background gets beyond a certain size it becomes a pig to fold it back down…now the Juice Boys up at Digital Juice have made a very cool demonstration video on how to fold such “pigs”.

Details

Panasonic’s new Gold series Class 10 cards inherit the attributes of the current Panasonic Class 6 line with enhanced speed performance of up to 22MB/s. With Class 10, you’ll also get the ability to write large amounts of data continuously until the card is full without missing any shots or writing stops.

The rating promises a minimum of 10MB per second and is better tailored to high-end compact cameras, entry digital SLRs or HD camcorders where baseline speed is essential: a stills camera with 3MB shots can capture 3 frames per second without the SDHC card becoming the bottleneck. It also peaks at 22MB per second and is about 40 percent faster than a Class 4 (4MB per second) card in sustained transfers of large files.

The new speed specification is designed to meet the requirement for higher resolution consecutive shooting and large-sized HD video shooting but they can also be used in your netbook. Just about every netbook is now capable of handling SDHC cards allowing you to expand the netbook’s hard drive capabilities above and beyond 32GB.

Panasonic are leading the way with their Class 10 SDHC cards, dont be left in the dark, enjoy the speed and consecutive shooting capabilities today!

Specification

- Class 10 Rating
- 10MBPS Baseline Speed
- Speed Peaks at 22MBPS
- Write large amounts of data continuously, without missing any shots or writing any stops.
- Designed for DSLR’s, HD Large Imaging Cameras and Netbooks
- 40% faster than Class 4

32GB = £200    16GB = £70    8GB = £35    4GB = £18